There seems to be two loud audiences in the community: The fanbois who think Identity can do no wrong, and the ragers who melt down at every real or perceived issue. But there is a third group, and I think it's a lot of us, who both acknowledge some issues, feel some disappointment, yet keep things in perspective and remain hopeful. I think I fall into that category. I'm not a game dev expert, but I do work on a software product team and I'm a liaison to the marketing and PR team so I've seen some things. Here's my 2 cents on what I'd do starting right now if I were Asylum: 1. PR move: Apologize. You're Canadians, so you're good at it. You need to acknowledge you misled people as to the playability of the module 1 release and give acknowledgement to the hard feelings in the community right now. 2. Business strategy: Freeze Steam. It is nothing but an open sore of expectation mismatch resulting in negative reviews. 3. Project management: Identify what are the top 3 issues and when they'll be patched (this will be for the benefit of the community later). Create a waterfall roadmap of the next 3-5 weeks internally. 4. Technical move: Form an Alpha or Closed Beta test (CBT) group. Offer the community some full-release swag for participating in what you will clearly frame as a buggy process (this is expectation management). 5. PR/PM move: Announce the top 3 issues and when they'll be fixed. Update daily. (Also expectation management) I've been in Alphas and Betas for other games and the entire tone of the community would be different if expectations were framed up properly. People expect a lot of bugs and limited server windows in Alpha and they feel special being a part of it. Similarly people expect some bugs in a Beta and feel special being a part of it. What happened is something presented as a limited functionality full game was released in an Alpha state, and charged for at that, and everyone is (somewhat understandably) losing their minds. Some companies have even split bets into closed betas (limited audience, limited server windows), and open betas. It all comes back to expectation management and who is really framing the narrative here. Asylum has an opportunity to take the high ground and control the narrative in a positive way. Your move.