To draw in millions of players in the USA, cut a deal with the Power 5 NCAA broadcast partners to live stream games at a special town theater screen. Players will pay $10 (real cash via a pay now button) to enter, half goes to Identity, half to the broadcasters. A search for "Ohio State "will tell you when to show up to see the game with other Ohio State fans!!! A search for "Alabama" will do the same etc. It will be like a virtual tail gate party!! All fans must agree that if they enter as a troll it only takes three votes by others in the theater to evict you with no refund.
Eventually you can build stadiums and sell out a 300 person section at the 50 yard line or half court line. The game can be time delayed and virtually recreated in 3D!