Identity should release a developers kit around their game engine/mechanics and release it to the public.
On the Identity map there would be a small airport called a Vertiport. A player drives his car into a container that will be airlifted to a new destination.
Once in the container a menu pops up on the desired location (eventually hundreds or even thousands of options that can be searched by popularity, topic, game time, rating etc.) Each of these new locations is a privately developed game or mini game either free, to promote the game designers work, or for a price with a percentage going to Asylum.
Why create a new Identity for every game you play? Your Identity character becomes a permanent fixture and friends you make that join you playing various modules will already be there on your friends list.
Let Identity become the new "Stream", as game developers see the merit of this new more immersive form of gaming community.