Identity should add elements to the game to bring in the players that enjoy grinding/leveling without compromising their existing strategy. Imagine if one day a week you could put on a shirt (perhaps limited to your apartment) that would show off your best level in a design that looked great but had a number incorporated with a graphic that represents that skill. Imagine if you are an Identity gang member and in your hangout you could select a progressive sleeve tattoo that starts small at the wrist at level one and hits your shoulder at 99. The design would be unique and readily recognized as a leveling tattoo for gang related activity. Imagine a store owner being allowed to display a picture on one wall that represented a commerce related achievement in units sold or monetary totals. This kind of soft leveling reward system wouldn't punish new players that come on board later and would attract the numerous people that want games with leveling options. Little or no game benefits, just pride in developing the skill.