We want to provide a wide variety of options to cover all fashion interests that our players might have. This process for us starts on paper by separating styles into categories based on social interests and cliques including,"gothic, jock, biker, rocker, hipster, geek, business, casual, etc" and try to determine which designs can be a mix of both, and which may not fit directly into any category.
Identity is a social game, so it's extremely important to us that we hit all the right stops and really hone in on the social aspect of the game. That means, anything that would tie a player to their character and encourage them to socialize or roleplay with others is a priority. Allowing people to express their personalities through their clothing is a big part of that.
I really do think there will be something for everyone when it comes to character customization.